Give a guidance. Strengthen confidence. Offer additional value. The world has become much more dynamic. In this fast-paced time brands offer the potential to provide added value to the product and services.
GLOBAL COMPETITION REQUIRES DIFFERENTIATION. In recent years, a lot of new brands, products and product improvements have entered the market, amongst others due to the internationalization and market entry of new competitors. At the same time, the flood of information increases. Never before, stakeholders had the possibilities to receive this much information about a (corporate) brand, product or service provider and to share their views with other people. Stakeholders can create or ruin the reputation of a brand or product within a very short time.
OPPORTUNITIES. Companies that communicate actively and which set highlights in the positioning of their (corporate) brand are able to direct and control the brand perception and reputation. They can create significant potential in order to differentiate themselves from their competitors. Brands offer the added value in creating an additional benefit to the pure product or service by providing orientation and trust. The task of the communications is to transfer the added value and make it visible.
APPROACH. Christine Och supports you to draw target-oriented communication measures from your business objectives and to plan and implement them together with you which will help you to differentiate your company from your competitors. The services include communication activities relating to the corporate brand positioning or single components of brand, product or innovation communications.