Enhance the profile. Fill out the key function. Increase company value. “It’s not what you say, it’s the way you say it”. A CEO must find the adequate words in any situation. He has to fill out his key function.
CEOs ARE OBSERVED BY THE PUBLIC MORE THAN EVER BEFORE. The job profile of a CEO has become ever more demanding. A CEO must not only meet the requirements of the shareholders or the customers today. In times of a global networked information society, the stakeholders of an organization form their opinions about the companies and their brands increasingly by looking at the leadership – supported by a growing number of media and communication tools which provide global transparency in real time.
OPPORTUNITIES. As chief representative of a company a CEO triggers per se a signal effect. If a CEO succeeds in filling out his key function in communications by continuously integrating the company’s messages in his speeches, and if he lives by the values of the company, a CEO can significantly strengthen the company’s image internally and externally. On the contrary, a sloppy message or gesture can quickly destroy valuable reputation. It is necessary that a CEO knows these perceptual effects and reflects his actions regularly.
APPROACH. Based on the personal strength and qualities of the CEO, the CEO should choose his/her “stage” to present the company effectively. Christine Och helps you to sharpen your personal profile. Based on the communication strategy she is developing a clear theme setting. The result is a CEO-positioning, which forms a significant contribution to the company’s reputation.
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